Marketing Lead

At Bonnet, our mission is to help fight climate change by accelerating the uptake of sustainable transport. We want to become the largest and most reliable network of electric vehicle (EV) charging stations in the world and put ‘range anxiety’ to bed. Our aim is to turn every public and private charging location into an accessible and simple charge point that any driver can use.

EV sales doubled in 2021 and charger installations are expanding at a similar rate. The problem today is that chargers are difficult to find, have non-intuitive payments and are confusing to use.

We’re on a mission to change that and to bring customer-centricity and new technologies to the sector. Our app is a one-stop-shop for EV charging - providing real-time information on charging availability with fixed prices. A Bonnet account can be used with any charging station and it offers features such as smart route-planning and easy payments to simplify the whole experience.

We’re now looking for a Marketing Lead to join our Demand Growth chapter. You’ll get the opportunity to have a lot of impact, not just at Bonnet, but also for society as a whole. It’s still really early days for us, but it’s been going really well. We recently hit 50k customers, secured big partnerships with Charge Point Operators and Fleets, raised a $5.5m Seed round and we’re now launching in various European countries.

We’re now a team of 30, with 19 different nationalities. You'll be working closely with Patrick (CEO and Co-Founder) and our Digital Marketer, building our brand and marketing.

Responsibilities

  • You'll get to experiment with multiple marketing channels, doubling down on the ones that work and quickly realising the ones that don’t
  • Drive marketing tactics of all sizes from small online engagement stunts to huge OOH campaigns
  • Lead and define our marketing and brand strategies
  • Build and manage a wider team within marketing
  • Work closely with the sales and product teams to ensure that the entire customer acquisition funnel is effective and efficient
  • Probably many other things that we aren’t even aware of since that’s how startup life goes!

Requirements

  • Extensive hands-on experience in marketing and growth, preferably in a start-up or a fast-growing business
  • Have experience creating and implementing marketing strategies across multiple channels
  • Strong analytical thinking, leveraging data to understand how ideas produce intended results
  • You put the customer at the heart of every action, understanding what the product means and does for different customers
  • You're independent, organised and you love to juggle different priorities.
  • You love getting creative and you're not afraid to try out new things, borrow from other industries and come up with new ideas to drive growth
  • Empathy and humour - Bonnet is a very young and upbeat team and we hope to find team members that can amplify these values further
  • If this sounds like what you’d love to be doing, we can’t wait to hear from you. If you’re not sure that you exactly fit the above criteria, get in touch anyway. Alignment with our values is just as important as experience! 🙏

Benefits

  • 🏡 Hybrid role with 2 days/week from our amazing office in Covent Garden, and flexible working abroad approach
  • 🌴 30 days holiday (excl. bank holidays), plus an extra day off on your birthday!
  • 🍼 Generous parental, child loss and compassionate leave
  • 💰 Seed-stage stock options and annual bonus (5-12.5%)
  • 🏥 Choice between Private Medical Insurance or health cash plan
  • 💻 MacBook and all equipment needed
  • 🤸 Regular team lunches and team socials

We believe that people from diverse backgrounds, with different identities and experiences make our company and product better. No matter your background, we'd love to hear from you! And if you have a disability, please let us know if there's any way we can make the interview process better for you - we're happy to accommodate!

If you have any questions, please reach out to careers@joinbonnet.com 🤍